It was about 11:30 am on a sun-kissed Wednesday morning when one of the Principal Partners of Penpreneur Associates met with MICHAEL OKIOGBERO ORUTOROJO, popularly known as Orus Michael Mofed at a lush hotel lounge in Surulere, Lagos.
Laughter and casual talk fluttered from politics to banking, youth awareness to indigenous talent and business management.
“We are getting more oriented about politics and leadership… some might die in the process, but we are doing better and the youth are getting more confident about taking on leadership positions as the years pass…” said the man who has a taste for everything.
Penpreneur is excited to bring you the story of Love, Light and Life of Michael Mofed, CEO of MOO creative.
With these, you can say you know me… but trust me, you’d want to know more…
Weddings are often known to be happy occurrences, but these occasions are also converse. Some people are happy and some are not. The bride’s parents have bitter-sweet emotions and the grooms’ too. At weddings, there are emotions that you can’t see on the street, and when they are gone, they are gone forever. MOO Creatives’ duty is to capture these images and help the couple retain them for life.
I never handled a camera again till 2003, when I went back home and noticed that same camera had been abandoned because it was faulty. I fixed it myself and started shooting with the same MF2 Yashica Camera.
At the beginning, I never knew what I could do with photography. I just snapped anyone willing to pose and pay, till 2012 when I met Seun Akinsumi who gathered icons like Kelechi Amadi, Leke Adenuga, Adeplumtre etc. together for a seminar that became a total eye opener for me.
I decided to ditch the way I did photography altogether, but I couldn’t do much because I was still in school. I was researching and finally settled for weddings in 2014 – this is how I ended up telling stories of weddings.
During the course of my research, I found out that wedding photographers in Nigeria exclude certain deep-seated moments of the wedding, like the traditional moments and focus on the razzmatazz and grandeur of the white event. I love capturing the white wedding and the traditional moments too, because that is where our African essence lies.
I love to document traditional moments mostly because there are details behind the customs and reactions at these traditional weddings that children and grandchildren will live to learn from in their own modern age and time. I pay attention to these details.
There were many, but the major one was public perception. People wondered why I ventured into photography after studying to become an engineer.
My initial intention was the second problem – why I ventured into photography was not exactly clear when I started out. I didn’t know I could change the world and conventions with photography.
The third was our system of education. We urge children to study what they don’t need. If there was a way the current educational system could be replaced with mentorship, it would make us all better as a nation. Once every photographer can overcome these two major challenges, they’d steer up confidence and surely beat the odds.
Create a mental picture and don’t lose it, so that when tough times hit, you will stand.
Don’t come into photography because you saw someone become a millionaire from it or because you saw a loop hole somewhere. There are loopholes everywhere.
You can find MOO Creatives on Facebook and Instagram @MOO_creatives
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